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Email to the Rescue

How the Email Standards Project can save viral marketing

By Antoine E Butler Sr


We'll keep it short and to the point this time around. Do you have a newsletter, send viral email campaigns, or even participate in the lowest of low... spam? If so there is some really good news out there for you. Thanks to Fresh View and the Email Standards Project one day, hopefully soon, your organization will be able to send standards compliant, design and content rich emails to everyone on your list. Not only will the emails make it to the users inbox, but they will look uniform across browsers, operating systems, and email softwares. Since we can't we can't put it any better that it is at the Email Standards Project, we'll leave it at that and ask you takes a look and get invloved!

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October 2007

Designers, Developers, and Consultants… Oh My

A guide to selecting creative professionals and vendors

The market is swollen with creative services firms and freelancers, all with a wide range of prices, skills and expertise. It can be hard for a small business to select the vendor best suited to them. This article can help you select vendors that best meet your creative expectations, customer service needs and budget limitations.

There are five main types of vendors, and all have their ideal niche – niches your company could fit in, but probably shouldn’t. The following outlines the five types and the ideal client for each. Read More

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