YumaGraphic.com
The Challenge:
Being a graphic designer Yusra Mahmood needed an online destination to showcase her portfolio to gear up her freelance efforts. Not in the market for a web developer, but lacking the technical knowledge to develop an effective website 'yuma graphic' enlisted the assistance of 1M to help develop her online presence.
Our Strategy:
Like with the use of Content Management Systems an easily updateable solution had to be provided.Through research and testing of pre-made software and applications, we were able to provide recommendations on each pinpointing each options weaknesses and strengths.
In the later stages of the project, 1M reviewed copy to be used on the site, and submitted recommendations as how things should be worded, and specifically what should not be included.
Finally 1M optimized the site for search engines. This was done by the sole use of meta tags, and a carefully worded title for the site.
The Outcome:
The site was launched in Q1 of 2007. The sites simplicity and clean design grab the attention of potential customers, and focuses their eyes on the portfolio pieces the site is meant to showcase.The carefully worded copy sheds light on 'yuma graphics' personality and taste, design style, and work ethic with out seeming too personal or unprofessional.
Although the site ended up as only a one page site with the portfolio housed within a pre made flash application, the SEO efforts implemented resulted in a speedy and impressive search engine indexing.